Today, we’re introducing SEO Perfect Guide for Blog Marketing. Blogs are a great way to attract traffic and attract new customers and increase brand awareness. But if your blog posts are not well-formed in Google search, then all your efforts will go away? Conversely , if you are familiar with SEO, you can make your blog more prominent with the same effort.
Best guide to improve your blog content ranking.
To achieve this, Google needs to implement proven tactics to increase its ranking. Today, we’re introducing a guide to improve your blog content ranking.
1. Optimize for keywords
The first and most important part of an SEO strategy is to optimize the appropriate keywords. Especially on-page SEO , keyword is the most important key factor.
However, to do this, you need to find the best keywords for your blog content.
It’s also a good idea to track the keywords you want to rank. It’s always a good idea to test SEO to see if it’s improving in the right areas.
Include keywords in your title
The most basic way to optimize your keywords is to add keywords to your post titles. The more keywords you place at the beginning of the title, the higher the ranking of your Google search results.
If you search for Nike Trainer below, you can see how important it is to have a keyword at the beginning of the title.
Include several keywords in each post
Keyword population is an old SEO technique that is not very encouraging, but there are a few keywords in the body of the blog. The important thing is that you should use keywords for people reading the text, not search engine algorithms. It’s not a keyword, it’s naturally a key word.
In the blog post below, the keyword Grass Stains is used across the title and body.
The number of times you include a keyword is up to you. The important thing is to use it in a natural context, not a compelling keyword list. Allow your keywords to enter at least once after the text starts.
Include LSI keywords.
Google introduces Latent Semantic Indexing (LSI) keywords, one of the more advanced techniques for increasing content rankings. These terms are related keywords that Google uses to determine the content, quality and breadth of its content.
In this article, which discusses how to design business cards, we add a variety of related terms to the body, such as ‘Ads’, ‘Letterpress’, and ‘Online Printers’.
These types of related keywords will tell Google that they are related to a topic about your content and help you rank your search results.
To find this LSI keyword, check the bottom of Google search results.
For example, if you search for ‘ Super foods ‘ on Google, the following keywords will appear at the bottom. It is the LSI keywords that can be put across the content body.
If you use phrases like “top” and “recipes” or phrases like “list of” and “for weight loss” in the text above, Google will evaluate your content with high quality, which will lead to higher search results.
Keywords in the H2 or H3 headings.
The best articles are divided into different sessions within a specific headline.
In HTML format, this is known as the H2 and H3 headings (H1 is the title of the article).
Put this phrase in your subtitle to let Google know that the keywords you included were written within the article body.
The article below entitled “10 Best Student Laptops 2017 for School, College or University” on the gadget website contains the phrase “best student laptops” in the title.
2. Optimize your content
Google is constantly changing its search algorithms.
To ensure that you stay at the top of the search results page, you should focus on a long-term strategy that will go beyond your current short-term strategy and keep your search results at their best. The only fundamental principle of Google SEO, which is constantly changing, is that it will go beyond the average level of content and will always give you high scores for deep and quality content.
Ascend2 ‘s research shows that 57% of the marketing influencers that impact effective SEO strategies are producing relevant content.
Check out the chart and see how you can get high SEO ratings from Google in the future.
Increase length of content
As I mentioned for a while, it’s clear that Google will give a high score for deep content.
Perhaps you’ve heard that blog readers want to get a rough summary of their content, but the truth is that the top content in the search results is very long.
The following Google search results, exercises for strength , are a great example of this. The top four articles are all composed of over 1,000 words, and the first article is supposed to consist of 2,000 words.
It may not be, but the longer the article, the more depth and content you have. This is naturally reflected in the ranking of Google search results.
Google is also important to the length, but it also gives a high ranking for content that is easy to read.
This, of course, will vary from industry to industry, but B2B companies that sell complex products or services should not offer even simpler content to their readers. However, if you are using complex jargon that you do not really need in the industry or subject, it is time to make it easier to read.
A tool called Hemingway App is a free way to check the readability of your content. Unless it is technically technically essential, it is better to write content at the Grade 6 level.
The world is constantly changing and Google always wants to provide users with the latest content to reflect this.
If you want to improve your ranking in Google searches, you should update your content as often as possible. This does not have to be a difficult task. The problem is always the time and resources to work on your content.
If you make a few edits to your posts in WordPress, you will notice changes in your Google searches.
It’s been six years since it was recently updated, so Google is identifying it with the latest content.
This is a way to keep your content up-to-date without having to create new articles.
3. Include technical ranking factors
The visible elements that improve search rankings are easily identifiable, but there is another technology to keep in mind.
There is a strategy behind the scenes to help you get your content up.
By including these technical ranking elements, you can increase your content ranking on Google.
Make URL keywords rich and readable
The most common factor in content is the URL. Most site owners leave this setting intact, but you can take advantage of the way Google and visitors view URLs.
Use a more visible URL than to use a URL that is hard to see and meaningless, such as “article-id-175837958.html,”.
In the keyword search for how to tell a melon is ripe , the article below has a particularly clear and simple URL.
It offers two SEO benefits,
First, because Google can find keywords in URLs, it can enjoy higher SEO benefits than other articles in the same space.
Second, users are more likely to click on relevant links. And the more Google users click on your link, the more likely it will be for them to rank higher.
Compelling meta description.
If you do not provide Google with a description of the posting, Google Search will randomly pick out one of your articles.
Generally, this is not the message you want to reach to potential readers. That’s why you need to create custom phrases that appear in search results.
We call this meta description. Google search results for ‘best burgers in London’ show an effective meta description.
The most effective way to create a meta description is the Yoast SEO plug- in available for WordPress . You can use this tool to edit SEO title, URL (slug), and meta description.
You do not need to add complex code to your website.
Optimize your images
The most often overlooked way to improve your article’s search ranking in Google Search is to optimize the images you use.
Even if you only have one or two images, you can easily optimize your image for better SEO results.
Backlinko ‘s Brian Dean shows you two best ways to improve your search engine optimization (SEO) results with image optimization. Rename the file and include the replacement text.
Before uploading the image, change the file name to keyword related to your content.
For Alt text, write a short description that explains what the image is about the article. This can be easily added easily to the WordPress image upload tool.
Both of these changes will have some benefits in ranking your keywords with competitors.
4. Improve your links
One of the most powerful strategies of off-page SEO is the link to your posts.
There are several ways to improve links, and each link is valuable.
You can see exactly how to improve your links (multi-page SEO) using my website SEO optimization tool .
Promote your content for backlinks
The best way to get a higher search engine ranking for an article is to get many backlinks from other sources.
There are many ways to do this, but let’s focus on one thing. Promote your content.
As mentioned in Red Web Design , one of the easiest ways is to include links from other people in your articles.
Once you’ve included these links, you’ll find that you’ve promoted their links on the site. This will naturally give you a lot of back links that can build relationships and boost your search ranking.
Build more internal links
One of the easiest ways to build a link is to do it internally.
It is difficult to persuade others to promote your content, but you can do it for free on your own website!
The best example of an internal link is Wikipedia. For example , the Wikipedia page for Abebe Bikila . All internal links on this page are as follows
Fix broken links
Links can be tailored to the user experience of your site and increase your SEO ranking, but broken links are the other way around.
If there is a link used to point to a page that no longer exists, you should fix it as soon as possible.
The problem is finding the broken link, and you can use tools such as Dead Link Checker .
Enter a URL and choose whether to search the entire website or its pages, and click OK.
This allows you to check the 2,000 links on your site and make sure they are connected properly.
For most small and medium-sized sites, starting with 2,000 is the best.
Improve your anchor text
Every link you click is something. It’s not a big problem with Google’s ranking algorithm, but it’s a good idea to take advantage of keyword-rich anchor text.
Instead of simply linking to your articles with text such as ‘click here’, it ‘s a good idea to put the keyword phrase clearly, forexample ‘ this cheat sheet for Google’s algorithm’ .
If you want to find out what anchor text is and look for improvements , try a tool called VisioSpark . Enter your website address, write the CAPTCHA code, and click Go.
Find keywords that are ambiguous or need to be edited and edit them in your blog articles.
5. Fix your layout
Even if your blog’s articles are at their highest level, your site layout may keep your content on Google search results.
According to MyTasker , the user experience is a new SEO. That is, if possible, you need to configure your layout to make it as easy as possible for users to navigate your site.
Here are ways to optimize your layout:
Make it mobile-friendly
Mobile is still an important factor, and it’s increasingly affecting rankings over time.
Indeed , according to Business2Community , Google has begun to make the mobile version of the site a key ranking factor.
This means that even if the desktop version is fully functional, bad mobile environments can have a negative impact.
If you’re interested in expanding the reach of your mobile site, consider using Accelerated Mobile Pages (AMP).
According to MarketingProfs , this type of optimization is expected to be almost mandatory this year.
If you want to get the best search rankings for your articles, make sure your mobile site is performing at its best.
Make it quick to load
The slower your site is, the less likely it is to appear in Google search results.
If you reduce page loading speed by half, this will improve your Authority and drive more traffic.
This is especially important for mobile versions of your pages. According to WebCEO , the top 10 mobile sites have an average page loading speed of 1.10 seconds and the Top 30s of 1.17 seconds.
This fraction of a second makes a big difference.
This is an important factor in mobile sites, but speed will have a significant impact on search rankings in desktop versions.
Make sure you’re using the right CSS and HTML.
Google loves sites that follow the rules of CSS and HTML.
If your site violates the rules of these web frameworks, you will be penalized.
To change how your articles appear in Google search results, follow best practices for web content.
To do this, try putting your domain into a tool such as W3C Validator and clicking on it.
Depending on how well your site implements CSS or HTML rules, you’ll receive a good score or a set of recommendations for what you can improve.
Without knowing the technical side of the blog, developers can make these changes quickly, at no cost.
6. Go beyond text
The Internet is based on more than just text, so you can include more than just simple words to improve your Google search results.
Leveraging other types of media can be a good indicator of your current and future Google results.
Include social sharing buttons.
With the advent of social media, more and more people are now able to share content with their friends on their favorite social media channels.
If you have a social sharing button on your website, you should still add it now. According to WebCEO , these social signals are key to SEO success.
One of the easiest ways to do this is to add a plugin with a social sharing button on every blog article.
This is also how blog readers are constantly interested in your content.
It can also be a way to maintain relevance to Google search results.
Embed different types of media
If you do not want to include other types of media in your blog articles, you must.
According to SEOEaze , 65% of Internet traffic comes from video.
This helps boost Google search rankings, build many backlinks, and generate traffic.
Every time someone needs to figure this number, he will come back to this site and see the content again, which will show the Google algorithm that the page is worth the higher search ranking.
Prepare for voice searches
The biggest trend in Google search is voice search.
According to CJG Digital Marketing , more than 20% of mobile searches on Google apps are voice searches.